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Navigating Meta’s 30% Apple Tax: How Small Businesses Can Boost Posts Effectively

Navigating Meta’s 30% Apple Tax: How Small Businesses Can Boost Posts Effectively If you’re a business owner looking to boost your posts on Facebook and Instagram, recent changes in Apple’s policies might have you feeling a bit uncertain. Apple’s decision to extend its 30 percent service charge to boosted posts in the Facebook and Instagram…

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The Psychology of Color in Web Design: Elevating Small Business Websites

The Psychology of Color in Web Design: Elevating Small Business Websites The choice of colors in web design holds immense power as first impressions continue to hold much power. Small business owners often underestimate the impact that color can have on user perceptions, emotions and actions. As we unravel the fascinating psychology of color in…

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Planting the Seeds of Entrepreneurship this Summer

Planting the Seeds of Entrepreneurship this Summer We are just one week into the summer season and the classic cries of “I’m bored” are starting to creep into households across the region. If the kids are older, encouraging them to find a job can be a terrific way to fill the summer void. But for…

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